Luxury has always been synonymous with exclusivity, but Robb Report’s latest venture, The Vault, takes this concept to unprecedented heights. Launched in June 2024, The Vault is not just another e-commerce platform; it is the world's rarest shopping destination, offering an unparalleled collection of bespoke, unusual, and ultra-exclusive products and experiences. For the affluent and discerning consumer, The Vault represents the pinnacle of luxury, where every purchase is not just a transaction but an experience in itself.
A Curated Collection of Rarity and Refinement
At the heart of The Vault lies its commitment to offering one-of-a-kind products and experiences that cannot be found anywhere else. As Paul Croughton, Editor-in-Chief of Robb Report, explains, “Our audience is discerning, so we are always thinking about how to make Robb Report even more essential to our readers.” This commitment to exclusivity is evident in the carefully curated selection available on The Vault, where each item is either a one-off or available in extremely limited quantities.
The Bespoke Pininfarina Battista Hypercar: A Masterpiece on Wheels
One of the most talked-about offerings in The Vault is the opportunity to design your own Pininfarina Battista Hypercar. This 1,900 hp marvel of engineering is not just a car; it is a statement of individuality and power. With a top speed of 350 km/h and an acceleration from 0 to 100 km/h in just 1.79 seconds, the Battista is a hypercar in every sense of the word. However, what truly sets this offering apart is the bespoke design experience. Customers work directly with Pininfarina’s Chief Design Officer, Dave Amantea, to create a car that is uniquely theirs. Priced at R60 million, this experience is the epitome of luxury.
Paul Croughton encapsulates the essence of The Vault when he says, “The price for this unique experience and product comes in at R60 million – which just about sums up the contents of the Vault.” Indeed, The Vault is not for the faint of heart or light of wallet; it is a playground where the world’s wealthiest can indulge in their most extravagant desires.
A Global Tapestry of Exclusive Experiences
Beyond luxury products, The Vault excels in offering experiences that are as unique as they are unforgettable. From an eight-day tour of Scotland, complete with historic castles, exclusive golf courses, superb fishing streams, and world-class whisky tastings, to a Parisian adventure filled with vintage treasures and culinary delights, The Vault’s experiences are designed to cater to the most refined tastes.
For those who seek culinary excellence, The Vault offers the chance to dine with some of the world’s most renowned chefs. Alternatively, if you prefer a more spirited experience, a cocktail master class at the hippest bar in New York or a rum and cigar experience in Nicaragua might be more to your liking. Each of these experiences is meticulously curated to provide the highest level of personalization and luxury.
Luke Bahrenburg, President of Robb Report and Head of Luxury Sales at PMC, highlights the unique value of these offerings: “The Vault by Robb Report provides our partners with an invaluable new channel to bring one-of-a-kind offerings to the world’s most affluent and sophisticated consumers.” The Vault’s ability to collaborate with the finest makers and companies in the luxury sector ensures that each experience is not only unique but also of the highest quality.
The RR1 Membership: A Gateway to the Extraordinary
For those who desire even more exclusivity, Robb Report offers the RR1 membership, a private club that provides access to curated experiences and exclusive events. This membership is the key to unlocking the full potential of The Vault, offering members a level of personalization and access that goes beyond what is available to the general public. Whether it’s attending a private event at a historic estate, enjoying a bespoke travel itinerary, or gaining early access to new offerings in The Vault, RR1 members are treated to the very best that Robb Report has to offer.
The Future of Luxury Shopping
The Vault is not just a shopping platform; it is a redefinition of what luxury means in the modern world. By offering products and experiences that are as rare as they are extraordinary, The Vault sets a new standard for exclusivity and personalization. As Paul Croughton aptly puts it, “The Vault by Robb Report allows customers to procure bespoke, unusual, and ultra-exclusive products and experiences that cannot be found anywhere else.”
In a world where luxury is often diluted by mass production and accessibility, The Vault stands as a beacon of true exclusivity. It is a place where the world’s most discerning consumers can find the rare, the unique, and the extraordinary. And in doing so, they are not just making a purchase; they are making a statement.
